Where Modern Meets Proven.
We’re a modern data consultancy built on timeless principles — blending Kimball, Inmon, and Data Vault with cutting-edge Azure, Fabric & Databricks to deliver results that last.
Your Trusted Partner in Data & Analytics
At The Data Crew, we specialize in designing, building, and delivering modern data platforms and analytics solutions within the Microsoft Azure ecosystem. Our expertise encompasses Azure, Databricks, Microsoft Fabric, Streaming Analytics, and Power BI, enabling us to unlock real-time, AI-ready insights for our clients.
Our Mission
We transform complex data challenges into actionable insights, empowering organizations to make informed decisions and drive business growth.

What We Do
Service Area | What We Deliver |
---|---|
Modern Data Platform Architecture | Crafting secure, scalable, cloud-native platforms using Microsoft Fabric, Azure Databricks, Synapse, and OneLake — with security, governance, and AI-readiness built in. |
Analytics & Business Intelligence | Delivering powerful insights with Power BI, Semantic Models, and Direct Lake — built for usability, speed, and compelling visual storytelling. |
Data Engineering & Integration | Building reliable data pipelines with metadata-driven ETL patterns and medallion architecture — from ingestion to transformation across diverse sources. |
Advanced Analytics & AI | Operationalizing ML models and AI-driven insights using Databricks, SynapseML, and Fabric — turning innovation into impact. |
Data Strategy & Governance | Aligning architecture with business goals — with clear data ownership, lineage, policy enforcement, cost controls, and Microsoft Purview at the core. |
Consulting & Support | Equipping your team with training, documentation, and DevOps best practices — so you can own and evolve your platform with confidence. |
Our Story
Founded in 2016
We may be a young company, but our roots run deep. Backed by decades of hands-on experience, our team brings proven solutions to modern data problems — drawing from a heritage of innovation and real-world delivery.
Our consultants and support engineers work daily with the latest in Azure, Databricks, Power BI, and open-source tools — guiding clients from strategy to solution with clarity and confidence.
Our Culture & Vision
We know what it means to grow a business — and the importance of choosing the right partners. That’s why we focus on understanding yours, inside and out.
Our approach is built on trust, transparency, and delivering the right solution, first time.
- We act with professionalism and integrity.
- We collaborate closely to support your success.
- We never recommend what you don’t need.
- We’re upfront on scope and cost.
- We deliver practical, proven solutions aligned with best practices.
Whether you’re scaling or just starting, we help every business unlock the power of data-driven insight.
We Are Experts
Every project starts with understanding your business, your goals, and your challenges. Only then do we craft tailored data and cloud solutions that truly fit.
While we don’t lead with our certifications, we stay fully qualified and continuously sharpen our expertise in data warehousing, analytics, AI, and database technology — so you don’t have to.
Creative Ideas
We thrive at the cutting edge — especially where machine learning and AI meet business outcomes. These technologies are transforming BI, helping you turn data into decisions faster and more accurately.
We stay ahead of the curve so you can, too — making sure your business is always relevant, competitive, and ready for what’s next.
Our Crew & Associates

Toby Riley
CEO & Founder
Data Analytics & BI, Azure Cloud & Data Platform Architect & Data Engineering
Power BI, DAX, Python, Spark, Databricks C#, .NET

Edward Cowell
Data Engineering & Power BI
Microsoft Certified: Power BI Data Analyst Associate, Azure, SQL Server, Databricks, Data Architecture, Data Engineering

Shahid Hafiz
Senior Development Engineer
C#, .NET, Certified Umbraco Professional, CMS Systems, Data Engineering

Lewis Holmes
Associate Senior BI Consultant
MCSA Certified Business Intelligence Professional, Azure, SQL Server, Redshift, Power BI, Data Architecture, Data Engineering

Ben Walsh
Enterprise Data Architect
Enterprise Data Architect, BI & Analytics Consultant, Azure Cloud, Power BI, DAX, SQL Server, Oracle RDBMS, Data Engineering

Lee Hawthorn
Business Intelligence Consultant
Data Analytics Consultant, Azure Cloud, Power BI, DAX, Data Engineering

Garric Mathias
Full Stack Developer, Java, Typescript
Data Visualisations in d3, SQL Server, studying Data Engineering, Machine Learning & AI

Priya Rameshkumar
AI & ML Data Science
Master’s degree in Nuclear Physics and MSc in Data Science. Specialising in Statistics, Mathematics, Machine Learning & Data Science. R, Python, Pandas, Matplotlib, Seaborn

Paul Greenbank
Senior Business Intelligence Developer
Business Intelligence & Analytics, Azure Cloud, Power BI, DAX, SQL Server, Oracle RDBMS, Data Engineering

Andrew Tingey
Enterprise Cloud Solution Architect
AWS, Google Cloud & Azure Cloud Architect, CISCO, SDWAN, WAN, LAN, CISCO ACE. Converged & Hybrid Cloud Expert

Thomas Neil
Business Intelligence Consultant
Business Intelligence & Analytics Consultant, Azure Cloud, Power BI, DAX, SQL Server, Data Engineering