Privacy policy

Last updated: September 2026

This privacy policy applies between you, the User of this Website and The Data Crew (AME Futures Ltd), the owner and provider of this Website. The Data Crew (AME Futures Ltd) takes the privacy of your information very seriously. This privacy policy applies to our use of any and all Data collected by us or provided by you in relation to your use of the Website.

Please read this privacy policy carefully.

Definitions and interpretation

1. In this privacy policy, the following definitions are used:

2. In this privacy policy, unless the context requires a different interpretation:

• the singular includes the plural and vice versa;
• references to sub-clauses, clauses, schedules or appendices are to sub-clauses, clauses, schedules or appendices of this privacy policy;
• a reference to a person includes firms, companies, government entities, trusts and partnerships;
• "including" is understood to mean "including without limitation";
• reference to any statutory provision includes any modification or amendment of it;
• the headings and sub-headings do not form part of this privacy policy.

Scope of this privacy policy

3. This privacy policy applies only to the actions of The Data Crew (AME Futures Ltd) and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.

4. For purposes of the applicable Data Protection Laws, The Data Crew (AME Futures Ltd) is the "data controller". This means that The Data Crew (AME Futures Ltd) determines the purposes for which, and the manner in which, your Data is processed.

Data collected

5. We may collect the following Data, which includes personal Data, from you:

• name;
• job title and the name of the organisation you work for;
• contact information such as email addresses and telephone numbers;
• the content of any message, enquiry or consultation request you send us;
• technical information about your visit, such as your IP address, browser type and version, operating system, the pages you view and the time and date of your visit;

in each case, in accordance with this privacy policy.

How we collect Data

6. We collect Data in the following ways:

• data is given to us by you; and
• data is collected automatically.

7. Data that is given to us by you. The Data Crew (AME Futures Ltd) will collect your Data in a number of ways, for example: when you contact us through the Website, by telephone, post, email or through any other means; when you book a consultation with us through our online booking provider; when you engage our services or ask for information about them; when you enter a competition or promotion through a social media channel; when you elect to receive marketing communications from us; in each case, in accordance with this privacy policy.

8. Data that is collected automatically. To the extent that you access the Website, we will collect your Data automatically, for example: we automatically collect some information about your visit to the Website, such as the pages you view and the time and date of your visit, in the form of server logs held by our hosting provider. This information helps us to keep the Website secure and to make improvements to its content and layout; we may collect your Data automatically via cookies, in line with the cookie settings on your browser. For more information about cookies, and how we use them on the Website, see the section below, headed Cookies.

Our use of Data

9. Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for the following reasons:

• responding to enquiries and consultation requests;
• providing our services and managing our relationship with you or your organisation;
• internal record keeping;
• improvement of our products, services and this Website;
• transmission by email of marketing materials that may be of interest to you, where you have agreed to receive them;

in each case, in accordance with this privacy policy.

10. We may use your Data for the above purposes if we deem it necessary to do so for our legitimate interests. If you are not satisfied with this, you have the right to object in certain circumstances (see the section headed Your rights below).

11. For the delivery of direct marketing to you via email, we will need your consent, whether via an opt-in or soft opt-in. Soft opt-in consent is a specific type of consent which applies when you have previously engaged with us (for example, you contact us to ask for details of a particular service) and we are marketing other related services. Under soft opt-in consent, we will take your consent as given unless you opt out. For other types of e-marketing, we are required to obtain your explicit consent.

12. You can unsubscribe from marketing communications at any time by following the unsubscribe link in any email we send you, or by contacting us at hello@thedatacrew.com.

13. When you or your organisation engage our services, the legal basis for processing the Data needed to deliver them is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.

Who we share Data with

14. We may share your Data with the following groups of people for the following reasons:

• our employees, agents and/or professional advisors, to respond to your enquiry, deliver our services and obtain advice;
• third party service providers who provide services to us which require the processing of personal Data, such as our website hosting provider, our online booking provider and our email and productivity tools, to enable us to run the Website and communicate with you;
• relevant authorities, where we are required to do so by law;

in each case, in accordance with this privacy policy.

Keeping Data secure

15. We will use technical and organisational measures to safeguard your Data, for example:

• access to your Data is controlled by access rights and multi-factor authentication;
• we store your Data on secure servers, and our information security management practices are described in our Information Security Policy;
• data sent to and from this Website is encrypted in transit.

16. Technical and organisational measures include measures to deal with any suspected data breach. If you suspect any misuse or loss or unauthorised access to your Data, please let us know immediately by contacting us via this email address: hello@thedatacrew.com.

17. If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.

Data retention

18. Unless a longer retention period is required or permitted by law, we will only hold your Data on our systems for the period necessary to fulfil the purposes outlined in this privacy policy or until you request that the Data be deleted.

19. Even if we delete your Data, it may persist on backup or archival media for legal, tax or regulatory purposes.

Your rights

20. You have the following rights in relation to your Data:

• Right to access – the right to request (i) copies of the information we hold about you at any time, or (ii) that we modify, update or delete such information. If we provide you with access to the information we hold about you, we will not charge you for this, unless your request is "manifestly unfounded or excessive". Where we are legally permitted to do so, we may refuse your request. If we refuse your request, we will tell you the reasons why.
• Right to correct – the right to have your Data rectified if it is inaccurate or incomplete.
• Right to erase – the right to request that we delete or remove your Data from our systems.
• Right to restrict our use of your Data – the right to "block" us from using your Data or limit the way in which we can use it.
• Right to data portability – the right to request that we move, copy or transfer your Data.
• Right to object – the right to object to our use of your Data including where we use it for our legitimate interests.

21. To make enquiries, exercise any of your rights set out above, or withdraw your consent to the processing of your Data (where consent is our legal basis for processing your Data), please contact us via this email address: hello@thedatacrew.com.

22. If you are not satisfied with the way a complaint you make in relation to your Data is handled by us, you may be able to refer your complaint to the relevant data protection authority. For the UK, this is the Information Commissioner's Office (ICO). The ICO's contact details can be found on their website at ico.org.uk. The Data Crew (AME Futures Ltd) is registered with the ICO under registration number ZA552948; our registration certificate is available to view.

23. It is important that the Data we hold about you is accurate and current. Please keep us informed if your Data changes during the period for which we hold it.

Links to other websites

24. This Website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This privacy policy does not extend to your use of such websites. You are advised to read the privacy policy or statement of other websites prior to using them.

Changes of business ownership and control

25. The Data Crew (AME Futures Ltd) may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of The Data Crew (AME Futures Ltd). Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this privacy policy, be permitted to use the Data for the purposes for which it was originally supplied to us.

26. We may also disclose Data to a prospective purchaser of our business or any part of it.

27. In the above instances, we will take steps with the aim of ensuring your privacy is protected.

Cookies

28. This Website may place and access certain Cookies on your computer. The Data Crew (AME Futures Ltd) uses Cookies to improve your experience of using the Website. The Data Crew (AME Futures Ltd) has carefully chosen these Cookies and has taken steps to ensure that your privacy is protected and respected at all times.

29. All Cookies used by this Website are used in accordance with current UK and EU Cookie Law.

30. This Website uses the following analytics and advertising tools. Cloudflare Web Analytics runs for every visitor and sets no Cookies. The others are only loaded, and their Cookies only set, if you select Accept in the cookie banner; if you select Reject, or make no choice, nothing is sent to Google or Microsoft. You can change your choice at any time using the Cookie settings link at the foot of every page. If you withdraw consent, we stop the tools and delete their Cookies from this Website. We ask again after 12 months.

Strictly necessary Cookies may also be placed by our hosting provider to keep the Website secure and available. Your choices of cookie consent and light or dark theme are stored in your browser's local storage, not in a Cookie, and are never sent to us.

31. Third-party services that we link to from this Website, such as our online booking provider, may set their own Cookies when you use them. Those Cookies are governed by the privacy and cookie policies of the third party concerned.

32. You can choose to enable or disable Cookies in your internet browser. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser. You can choose to delete Cookies at any time; however, you may lose any information that enables you to access the Website more quickly and efficiently including, but not limited to, personalisation settings.

33. It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.

34. For more information generally on cookies, including how to disable them, please refer to aboutcookies.org. You will also find details on how to delete cookies from your computer.

General

35. You may not transfer any of your rights under this privacy policy to any other person. We may transfer our rights under this privacy policy where we reasonably believe your rights will not be affected.

36. If any court or competent authority finds that any provision of this privacy policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this privacy policy will not be affected.

37. Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.

38. This privacy policy will be governed by and interpreted according to the law of England and Wales. All disputes arising under this privacy policy will be subject to the exclusive jurisdiction of the English and Welsh courts.

Changes to this privacy policy

39. The Data Crew (AME Futures Ltd) reserves the right to change this privacy policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the privacy policy on your first use of the Website following the alterations.

40. You may contact The Data Crew (AME Futures Ltd) by email at hello@thedatacrew.com, by telephone on 0161 240 1471, or by post at Didsbury Business Centre, 137 Barlow Moor Road, Didsbury, Manchester, M20 2PW.

Our other policy documents – terms & conditions, data protection policy, information security policy and modern slavery statement – are linked in the footer of every page.